Terry McMillan
Develop, write and edit copy; community information site for NY Times best-selling author.
www.terrymcmillan.com
Assignment challenge: write copy for a well-known writer’s website, from first and third person perspective; voice and content must appeal to diverse demographic that crosses over race, gender and age lines; be personable as well as marketing product and personality and avoid overselling-- all without exposing ghost writing. All content required approval of author/client, who knows her own voice but never reads her own material. Design elements executed by Webtyde Multi-media.
