Pacific City
Branding copy for marketing brochure targeting upscale lifestyle development on Pacific Coast Highway in Huntington Beach, California.
www.pacificcityhb.com
To develop a “theme book” illustrating the hip, opulent and enticing urban beach village being developed by Makar Properties. From an ambitious and competitive market space, the challenges included reaching a wide audience of shoppers and business owners, tourists and potential homeowners. Language had to provide specific but not limiting imagery and offerings for a blueprint development.
